10,000+ 5 star reviews.

Purely White Deluxe

$30.00 $45.00

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Meet Your Brightest Smile Yet

The next generation of oral care designed for the everyday.

Give your smile a little extra attention with oral care that fits naturally into your routine. From your first morning brush to your evening refresh, make time for a simple daily ritual that leaves you ready to smile.

How to Use:

Wet your toothbrush and shake off excess water.
Dip your toothbrush into the powder (use with or without toothpaste).
Brush gently for 1-2 minutes as usual.
Rinse thoroughly and enjoy your brighter, fresher smile!

How to Use:

Wet your toothbrush and shake off excess water.
Dip your toothbrush into the powder (with or without toothpaste).
Brush gently for 1-2 minutes as usual.
Rinse thoroughly and smile brighter!

Anti-Cavity Whitening Powder usage demonstration

How to Use:

Dip a damp toothbrush into the red Anti-Cavity Whitening Powder.
Brush gently in circular motions, covering all tooth surfaces.
Continue brushing for 2 minutes and let the formula do its work.
Rinse thoroughly and reveal a cleaner, brighter, cavity-protected smile!

Whiter smile

Visible results in as little as ten minutes.

Designed in USA

Designed for a Confident Smile

Safe for enamel

Whitening agents chosen for what they don't compromise — the surface they brighten.

1M+ Customers

Helping Customers Smile With Confidence

Sensitivity free

No sting, no stains. As it should be.

#1 Oral Care TikTok Brand

Loved by millions. Trending for a reason.

Incredible, I was so embarrassed!

Look at this! I can't even begin to explain how much this means to me. I have been dealing with yellow teeth since I was a kid. Literally, at 13 years old my mom took me to the dentist to see why my teeth were so much more yellow than all the girls my age. It has to do with a calcium deficiency in my body. I knew this company worked with top dentists across the United States and I gave it a try. These are my results for more than 8 SHADES in just 1.5 weeks, I cannot recommend PurelyWHITE DELUXE enough.

Brittany B.

FAQs

Is PurelyWhite DELUXE safe?

Yes. Our formulas brighten gently lifting stains without etching enamel or causing sensitivity. The result is a smile that's brighter, healthier, and stronger over time.

When will I see results?

Most see a brighter smile after one or two sessions of the Whitening Kit (35% carbamide peroxide). For the full result, complete the seven-day ritual then maintain the glow with our Whitening Wands. Our peroxide-free PAP+ products work on a softer timeline of 7–14 days.

How do your products work?

Each formula uses ingredients chosen specifically to lift surface stains while protecting enamel. Anytime, anywhere in ten minutes for the Kit, thirty seconds for the Rinse. Step-by-step instructions inside every box.

Will it make my teeth sensitive?

Not at all. Our dentist-developed formulas were built to brighten without the burn so the only thing you'll feel is more confident in your smile.

Is it safe for veneers, crowns, or bonding?

Yes our formulas won't damage restorations. But, like any whitening system, they brighten natural enamel only. Crowns, veneers, and bonded teeth stay the shade your dentist set them.

What's your return policy?

Sixty days, your money back. If the ritual isn't yours, we'll refund the order no questions, no friction.

How long should I wait to eat or drink after?

One hour. Whitening leaves teeth temporarily porous, so it's best to whiten before bed or during the longest break in your day.